Building links is a difficult task. I mean, it’s really, really tough. Because of this, most individuals have trouble, no matter what strategy they employ, constructing links that actually move the needle for their site.
NOT ALL link building methods are detailed in this page.
Instead, I’ll share a few tried-and-true strategies with you. Methods that can be quickly implemented on YOUR website. Strategies that generate links that “move the needle,” resulting in more visitors and more sales for your company.
8 Strategies and approaches for building links
Tactics and strategies are two entirely different things.
Having a strategy, or a comprehensive plan, is the same thing.
A tactic is a strategy’s real method of operation.
To build links, you need just employ a single tactic: Make something that’s “shareable” online.
It doesn’t mean you have to follow the advice of those who would have you publish massive blog entries or interactive tutorials. In some cases, a company’s product or service might serve as a linkable anchor all on its own.
Link building is like an automobile; your plan is the engine, and your techniques are the pistons that keep it moving.
Let’s talk strategy for a minute. I said “tactics,” not “strategies,” by the way.
Every successful strategy for constructing backlinks relies heavily on reaching out to potential partners.
Can you define “stretch out” for me?
It’s how you introduce your material to others interested in the same things as you.
The most important point, though, is that “content” isn’t required at all. You need only offer something of value to the linked-to website, be it a product, service, business, brand, or even your own person.
Alternately presented guest posts
The practise of guest blogging is one of the first forms of link building.
So, how does it function, exactly? You’ve decided to contribute an article to another site in your field. As a result, it is released to the public. In that piece, you reference yourself. That’s all there is to it.
Where can I look for potential guest post topics? To identify websites that are actively seeking for guest bloggers, you can utilise Google search operators, just like everyone else. Here’s a question that meets the criteria:
the main topic + intitle:”write for us”
This reveals “write for us” sites, which site owners use to solicit guest bloggers.
Repairing and establishing alternate links
Fixing a broken link is as easy as three simple steps:
Look for a useful dead link on an appropriate website; Model your new resource after the deceased one; Request that people who were using the dead link to reference your new, live one.
Let’s examine a possible scenario for how this might go down.
If your website is focused on search engine optimization, you could take advantage of this by:
You can avoid Google penalties by publishing your own guide to doing so.
I’ve contacted Neil and suggested he replace the broken link with yours.
Mentions that don’t have any links
You can see that Ahrefs is mentioned on this site, but there is no active link to our page.
This occurs more frequently than you’d think.
At present, it is a reference to Ahrefs’ Content Explorer that lacks a corresponding inline link.
So how does this relate to SEO?
Such feedback puts you halfway to your goal of becoming linked to.
Take into consideration the fact that the author has already mentioned your company, proving their familiarity with your brand. That’s why you should get in touch with them; ideally you can persuade them to turn that mention into a link.
Restoring Broken Links
Building links is a challenging task.
Of course, you can fight this inevitability by creating a steady flow of fresh links. Yet, recovering broken connections is typically less difficult than establishing brand new ones.
Yet, why does connection loss occur?
We can usually point to two main explanations:
The page from which the link originated has been taken down, or the link has been disabled.
Advertise “linkable assets” for a fee
Tools, calculators, in-depth and interesting blog entries, tutorials, infographics, and so on are all examples of content that would make excellent linkable assets.
Remember what I said about letting the right people know about the material’s existence in the outreach section? That’s what it’s all about when it comes to getting links to the content. This increases the likelihood that people will link to your post.
But when you do outreach, you pick and choose who you contact. Sniper is what you do.
Borrow backlinks from subpar websites
Have you ever found a piece of content that wasn’t particularly good, but when you viewed its link profile in Ahrefs’ Site Explorer, you were shocked by the number of links it had?
First things first: track down some low-quality articles to steal links from.
Searching for a subject in Content Explorer and then narrowing in on pages with a high number of links is the quickest way to achieve this goal.
Creating connections between sites in a community
The majority of link-builders prioritise quantity above quality.
General, this is a positive development. But I have to ask: in your opinion, is it necessary for a natural backlink profile to include just followed editorial links from high DR websites?
Obviously not. For this reason, it is also crucial to acquire links from external resources.
Creating backlinks isn’t some complex process. The methods I described above can be applied to any type of website. It’s as simple as carrying out the orders.
Is it possible that different sites require different methods of labour? That’s a given. It is up to you to try several approaches and determine which ones yield the greatest results. Next you can focus on streamlining your process so that you can build more links with less work.