An Ultimate Guide: Instagram Shopping

You may have run into some snags in your application for Instagram Shopping, and we’re here to help. And learn some techniques for winning their approval.

In this article, we’ll cover all you need to know to get Instagram’s green light for purchasing.

How Do I Join the Instagram Shopping Beta?

Having an online store is the first step towards getting your products sold on Instagram.

Only businesses using an e-commerce platform that supports Instagram’s Shoppable posts feature will be able to take use of it. While it is possible to sell on Instagram without a website, doing so may slow the development of your business.

To link Shoppable Posts quickly and easily without spending a lot of time or money, try using Ecwid’s Instant Site. Any retailer, regardless of their level of technical expertise, may use the free and powerful one-page site builder to set up an online storefront and integrate it with Instagram (plus Facebook, Amazon, eBay, Google Shopping, and more!).

Second, your profile should be set up as a company profile. All of your past account-related promotions, insights, and data will be deleted. To make the transition, read up on how to build a company profile.

When will Instagram finally allow shopping?

After submitting your request, you may have to wait anywhere from a few hours to a few weeks for a response. You might try contacting Facebook directly if you haven’t heard anything after waiting a while for approval.

When your account is verified, the Instagram app will alert you to the availability of the product tagging function. After you’ve been accepted, look over our guidelines to get started.

Is There a Reason My Instagram Cannot Be Used to Make Purchases?

If you were denied access to Instagram Shopping, you may want to double-check a few facts.

Instagram’s newest release may be obtained by clicking here.
Create a Professional Account (Personal Accounts are not allowed).
Putting up a Facebook catalogue of goods
Selling actual products (as opposed to services)
To get your items featured on Facebook, use the Facebook Product Catalog Generator. It pulls data from your store’s catalogue to create a product feed, which is then posted to Facebook.
You can’t participate in Instagram Shopping unless you have a catalogue of products. For this reason, E-commerce is highly recommended to guarantee Instagram shopping approval.

If you have not been accepted to Instagram, what should you do? Have I been rejected, or can I reapply?
Even if your Instagram account was previously denied access to Instagram Shopping, you can apply again. It may take a few tries due to how stringent the standards are.

If your application for Instagram Shopping was rejected, see this video for troubleshooting tips from Ecwid Expert Daniella. Don’t get down if Instagram shopping doesn’t work out. The good news is that you may reapply as often as you like!

Next Steps?
Product catalogue required. Connecting your Ecwid online shop’s product catalogue with Instagram is a breeze. With Instagram Shopping, you’ll soon have your first customer!

Strategies for Effective Instagram Marketing

Here are a few pointers on how to make the most of Instagram for business and transform your profile into an effective advertising platform.

Open a business account

Having a business presence on Instagram already has built-in advantages for making a sale. Your bio can include a call to action, links to social media profiles, and a physical location.

There’s also a “Insights” tab where you can examine metrics like impressions, reach, website clicks, and the behaviour of your followers.

Instagram advertising

When opposed to organic expansion, the results from paid marketing may be seen far more quickly. Instagram advertisements for products come in several varieties:

  • Marketing copy
  • Picture Ads
  • TV commercials
  • Ads that rotate in a carousel
  • Promotional Flyers
  • Exploration page advertisements.
  • Keep reading to get the lowdown on Instagram ads.

  • Create a posting schedule.
  • Time-saving content planning is possible with the use of scheduling software (like Later, HootSuite, or Buffer).

Insert Story links

When you reach 10,000 followers on Instagram, you may add a URL to your normal Stories by selecting the “swipe up” option. Just by including a link to the product page in the Instagram Story, you may start making sales immediately.

Use the buzz to your advantage by including bio links in your posts.
Instagram’s Shoppable Posts make it simple to make a sale, but some buyers may still require additional information about your business before they commit. Include links in your bio to your blog or website so readers may learn more about you.

If you want to share numerous links but are limited to only one in your bio, utilise the Linktree app to make a landing page. Direct your followers to a landing page containing all of your links by including a link to your Linktree page in your profile.