Category: Social Media

Instagram’s “currency” is people’s interaction with posts. The more interaction you have, the more likely it is that others will notice your material and learn about your business. The challenge, though, is in how to increase Instagram engagement when users are already being pulled in a thousand different places. A call for Instagram Story game […]

Instagram, as you probably already know, is a powerful resource for online retailers. Instagram has approximately 1.3 billion users, making it the fourth most popular social media site worldwide. That’s a huge pool from which to draw an audience. Naturally, not all of them will be considering what you have to offer, but even if […]

Any successful company knows the importance of knowing their target audience. However, how can you put consumer information to use for your company? In this post, we’ll fill you in. The value of consumer information to your company Let’s be sure we have the same understanding of the word “customer intelligence” (CI) before we discuss […]

In response to the rapid pace at which society is becoming digitised and mobilised, many companies have switched their marketing efforts to concentrate primarily on social media and online retail. Thanks to the availability of data and the proliferation of new technologies, shopping is now more convenient and fun than ever before. Recognising the Buyer […]

This is not hyperbole: by 2023, social media listening will be completely different from what it is today. YouScan is in the front of this shift, as seen by the release of the Insights Copilot, an innovative new product built on ChatGPT. If you work in marketing, consumer research, customer experience, or public relations, you […]

Here is a startling observation that hasn’t been made in any of the other papers I’ve read on this topic. Something need not be completely unique to be considered innovative. We live in an attention economy, and if you can grab people’s attention for a little while, then you can convince them of anything, thus […]

Viewing a brand’s current Facebook and Instagram ads is now easy and cost-free. Don’t go yet; the article’s finest advice comes in the second half, when we cover how to use analysis of competitors’ advertisements to inform your own. We think it’s important that it’s always evident when you’re interacting with a Page or seeing […]

What makes stories work and why people appreciate them is explored in “The Storytelling Animal” by Jonathan Gottschall. In it, the insatiable need to tell tales among humans is laid bare. They embellish mundane occurrences into attention-grabbing tales. Although the techniques for reading tales have evolved over time, the concept itself has endured. Stories have […]

Instagram is about more than just sharing selfies and connecting with like-minded individuals. With 1.22 billion monthly active users, 90% of whom yearn for in-app interactions with marketers, it has soon overtaken Facebook as the most used social network for marketing. Almost all marketers are aware of Instagram’s capabilities. When used effectively, Instagram marketing increases […]

Instagram has quickly grown in popularity and functionality. It’s evolved from a place to share with friends to a serious tool for advertising your business. If you want your Instagram marketing to be successful, you need to take advantage of every opportunity it presents. Knowledge and links in your bio are just the beginning. Let’s […]