Category: Social Media

Activities for Your Instagram Story

Instagram’s “currency” is people’s interaction with posts. The more interaction you have, the more likely it is that others will notice your material and learn about your business. The challenge, though, is in how to increase Instagram engagement when users are already being pulled in a thousand different places. A call for Instagram Story game […]

Brands Pay More Attention to Social Media and Online Shopping

In response to the rapid pace at which society is becoming digitised and mobilised, many companies have switched their marketing efforts to concentrate primarily on social media and online retail. Thanks to the availability of data and the proliferation of new technologies, shopping is now more convenient and fun than ever before. Recognising the Buyer […]

A Prologue To Some Insights A revolutionary Social Listening AI Technology Called “Copilot”

This is not hyperbole: by 2023, social media listening will be completely different from what it is today. YouScan is in the front of this shift, as seen by the release of the Insights Copilot, an innovative new product built on ChatGPT. If you work in marketing, consumer research, customer experience, or public relations, you […]

How To Make Engaging Instagram Stories?

What makes stories work and why people appreciate them is explored in “The Storytelling Animal” by Jonathan Gottschall. In it, the insatiable need to tell tales among humans is laid bare. They embellish mundane occurrences into attention-grabbing tales. Although the techniques for reading tales have evolved over time, the concept itself has endured. Stories have […]

How To Run Instagram Story Ads?

Instagram is about more than just sharing selfies and connecting with like-minded individuals. With 1.22 billion monthly active users, 90% of whom yearn for in-app interactions with marketers, it has soon overtaken Facebook as the most used social network for marketing. Almost all marketers are aware of Instagram’s capabilities. When used effectively, Instagram marketing increases […]

How To Build Your Instagram Business Account?

Instagram has quickly grown in popularity and functionality. It’s evolved from a place to share with friends to a serious tool for advertising your business. If you want your Instagram marketing to be successful, you need to take advantage of every opportunity it presents. Knowledge and links in your bio are just the beginning. Let’s […]