TikTok Live: A Complete Guide For Beginners

Fortunate are the people who live in this era of TikTok  because it is one of the best ever platforms to showcase your talent and gain worldwide popularity. TikTok is the right place to share your opinions and grab users towards your account. Anyone on the internet can create a TikTok account, but there are some rules to meet your followers live. Yes, TikTok unlocks the live feature only when you are 16 years and contain more than 1000 followers. 

If you are a TikTok user with 1000 followers and are above 16 years of age, you can utilize the live feature to a greater extent. During live, people who are joining your live can offer virtual gifts when their age meets 18 years. Therefore with community guidelines, unlock your live feature to get the most benefits for your brand. Here is the below guide to know the tips to unlock your TikTok live feature.

How To Go TikTok Live?

Utilizing the live feature on TikTok is an effective way to advertise your brand or product to wider audiences. Once meeting the TikTok live guidelines, follow the below steps to go live:

  1. On your TikTok app, select the ‘+’ available on the TikTok screen to record your video.
  1. Click on the ‘Live’ option, and you will see the four methods to start your recording: Camera, Templates, Quick, and Live. Then choose the ‘live’ option.
  1. TikTok provides an option to include an image and title to give an intro about the concept of your live video. 
  1. Now, hit the ‘Go Live’ option, where a countdown starts in the beginning. Your followers will get a notification at this time to broadcast your live among your potential audiences.

5 Tips For Run A Successful TikTok Live

TikTok contains the live feature inbuilt into the app that enables audiences to interact with you in real-time in the comments section. Get through some of the TikTok tips to go live!

#1. Choose A Concept With A Goal

Knowing your objective is an effective way to gain success quickly, which helps to decide your content easily. For example, if you want to get traffic, increase engagement, or create popularity for your products, use the TikTok live feature to communicate with them to increase trust. 

Therefore, focus on Live topics that create interest for your audiences and are relevant for them to gain new information.

#2. Find The Right Time

Your TikTok popularity increases only when people watch your live. So, make sure that your audiences are active. Use the in-built analytics tool using the Pro account and find the active time of your audiences to get more engagement on your TikTok live. Then, go live on TikTok at the time when most of your followers are online.

#3. Be Authentic

TikTok provides an excellent opportunity for you to engage with potential audiences watching you Live. The users who join live can read, answer, and react to the comments, like chatting with friends. When you make your TikTok live engaging, more people will connect with your brand personally. Blow up your brand voice by gaining active TikTok followers and build authenticity for content and your profile. TikTok live adds credibility to your brand because of delivering content that looks real and natural.

#4. Check Sound

Before going live, check out whether the place contains less noise. If a background noise exists, it creates a disturbance for your audiences leading to quit your live. So, Livestream your content with less background noise to clearly deliver your message to audiences. Better use headphones with a mic and find a quiet place while going live.

#5. Use CTA At The End

Keep your potential audiences engaged within your brand by ending your TikTok live with a high note of providing a call-to-action. Wrap up your live with a small recap and provide a CTA that leads audiences to promote your TikTok live. More users engage with your content when you maintain curiosity till the end of your live. So, the great way to turn your audiences into your potential customers is to use the CTA button at the end of your TikTok live.

Final Thoughts

TikTok live is a place where the platform offers users freedom of creativity. Provide unique, engaging, and exciting content to build your brand awareness and generate more potential leads. Therefore, make use of the above tips to create a successful Live on TikTok.