Reels, Instagram’s newest feature, now joins a slew of other sharing options. Users have a lot of options, including posts, Stories, Lives, and IGTV. However, it can be a little overwhelming for brands & creators developing their 2021 sharing strategy. According to Instagram’s Product Marketing Lead, users who use all of the platform’s capabilities have a greater chance of connecting with their audiences and gaining loyal followers.
“Instagram has discovered that the successful producers on the app are those that use all of the many capabilities available,” Alexander De Leon explained. In-feed postings, Stories, IGTV, Lives, and, in some regions, Reels are all examples.” As a result, we know that sharing content across many features improves our outcomes. But what must you be posting & where must you be posting it?
Learning which content flourishes in each feature will assist you in mastering them. Each one shows the other side of the personality of your company. In terms of potential outcomes and analytics, they all have something distinct to offer. So, let’s take a look at it.
You could share viral challenges and short-form videos. In much less than 30 seconds, use the in-app edit tools to craft something that will excite your followers. Keep an eye on the latest trends. Entering a hot challenge & using the hashtag associated with it increases your chances of being noticed. Also, you can buy Instagram reels likes to increase traffic to your profile. Did you know? After launching with a 15-second time limit, Instagram swiftly increased it to 30 seconds just weeks later. Creators can also set a 10-second timer while recording to make trimming and deleting clips more accessible during the edit.
You could share behind-the-business-scenes films, real-time updates, and outtakes from your article. This functionality is ideal for conducting several discussions with the followers in a single day without overwhelming their – or your own – feeds. The Business & Creator accounts provide a wealth of Story data, so go beyond your view rate. Check how compelling your call to action was by looking at how many fans visited the profile after seeing the Story. Stickers are a great way to encourage interaction. The more your followers engage with the content, the higher the algorithm would pick up that they enjoy it. Once it realizes this, it will show them your material more frequently.
You could share storytelling and education through long-form videos, reviews, and tutorials. The length of an IGTV video should be between 15seconds & 10 minutes. You can submit clips up to 60 minutes long if your account is verified or more significant. How to calculate it: Always keep an eye on your audience graph. It displays the current proportion of views for your video, represented as a number of all opinions. To get more views for your videos, you could buy IGTV views that make more people curious to see your content. The fall-off graph makes it simple to observe when people are swiping away from your video and allows you to fine-tune your style. Some qualities make a successful video on IGTV, regardless of your format; they are a teaser, title screen, cliffhanger, and call to action. Instagram IGTV previews published as a post or a story. Rather than a freeze-frame, Instagram modified the IGTV Story teaser in 2020, so 15seconds of content would play.
As you can see, Instagram has just added a slew of new features, including more advanced Story capabilities & more accessible IGTV postings, as well as softer versions of blocks. The social networking site is continuously changing, so staying up to date is always a good idea.