Live streams are clearly growing in popularity and viewership as one scrolls through TikTok. A format for secondary content that is now widely recognised as a powerful tool for real-time interaction, audience growth, and expanded reach. It’s also a great way to help support causes you care about while doing good.
Brands in today’s era of social entertainment need to convey originality and honesty to their audiences if they want to keep them coming back for more, and many make an effort to do so in real time by answering questions and showcasing their products. Turning on the camera and starting to chat is all there is to it, but we’ll go over the technical details here.
Justifications for Streaming on TikTok
TikTok has more than a billion users, and its high engagement rates are enticing marketers to put money into the platform. With the decline of targeted advertising, it is more important than ever for your brand to produce compelling organic content in order to maintain its competitive edge, and TikTok provides businesses with a powerful platform for doing just that.
TikTok’s LIVE feature allows creators and brands to interact with their viewers in real time, fostering genuine connections that are more likely to result in repeat business.
Just how does one perform in real-time on the TikTok platform?
It’s time to begin live streaming now that you know the advantages. If you want to get started with TikTok and learn how to go live, just follow these three easy steps:
Step 1
Open TikTok app and sign in. If you don’t have the app already, you can get it from the App Store or the Google Play Store. Upon logging in, the camera will become accessible via the plus sign at the screen’s footer.
Step 2
Your camera and its settings should now be visible on your screen. To access “LIVE,” swipe left from the capture button’s red location.
Step 3
Edit your profile picture and give your stream a name. Since you only have about 30 characters to describe your TikTok LIVE video, make every word count. Changes can be made to the title and image at a later date.
Step 4
In the editing phase, you’ll find that it’s possible to switch the camera’s orientation and apply filters to improve the quality of your video.
Step 5
You almost there. After choosing an image and a title, you can go live on TikTok after a three-second countdown by tapping the “Go Live” button. Everyone who follows you will know when you go live, and people who have never heard of you before can easily find you and watch.
Verify that you have fulfilled all the prerequisites for TikTok LIVE if the “Go Live” button is not visible. If that’s the case, there are probably just too many people trying to watch live streams at the same time, and you should try again in a few minutes.
Click the right-pointing arrow on the right side of the screen to share the LIVE on other social media platforms. You can keep adjusting the filters and effects throughout your LIVE.
To stop the LIVE broadcast, click the “End now” button, located above the video window. You will now be able to see a rundown of your stream, including the total number of viewers and followers.
Where and How to Find TikTok’s Live Streaming Features
There are two prerequisites for accessing the LIVE feature on TikTok. First, you need to be at least 16 years old (TikTok verifies this via the date of birth you provide when you sign up) and second, you need at least 1,000 followers.
Methods for Streaming on TikTok without a Massive Following
You can submit a ticket to TikTok if you don’t have 1000 followers but still want to go live, and a representative will get back to you within 48 to 72 hours. Depending on your account, you may be given the option to create lives, but this is not guaranteed.
Tips for Streaming on TikTok
Get ready to go live with these suggestions for improving your content’s quality.
Timing
You should plan your LIVE broadcasts in the same way that you plan your regular TikTok uploads, taking into account the times of day when your audience is most active.
Period of Time
Even though TikTok users can broadcast live for up to an hour, the app suggests keeping it around 30 minutes for optimal viewing. You should be able to say everything you want to say and still keep people interested.
Stay in motion
Before starting your live stream, you should put up a video. In case a viewer sees a video you’ve posted during your LIVE and wants to check it out, they can do so by clicking the “For you” feed.
Ambient audio/visual effects
Lighting and audio issues can be major distractions, making it hard to focus on the action on screen. Make sure there is adequate lighting and a lack of background noise before you begin recording.
Access to the Internet
Before going live, it’s a good idea to make sure your internet connection is stable. Finding a reliable internet connection is helpful because of how important a constant connection is for live videos. Poor streaming quality can drive viewers away.
Make a strategy
Preparation is the most important factor in achieving success. Make sure you know your goals before going LIVE. While your viewers will be able to tell if you’re not being genuine, having an outline of what you plan to talk about can help you stay on topic.
Involve your listeners
Keeping your audience’s attention while juggling multiple tasks can be difficult. If you want to get to know your audience better, going live and engaging with them through Q&A or comments is a great way to do it. It’s possible that you’ll need to hire moderators to help you manage the constant stream of comments if you’re having trouble keeping up.