The Instagram Sponsorship Playbook

The average price of a sponsored Instagram post is $300, and if you become more popular, like yogi Rachel Brathen, you might be making $25,000 each post. It’s no wonder you want to become a paid Instagram influencer.

Instagram has exploded as a platform for advertising goods and services. Consumers rank Instagram as the sixth most influential platform when it comes to swaying their shopping decisions, according to research from Influencer Central.

The sheer number of Instagram users might make you feel that your voice won’t be heard. But here’s the thing: companies are rapidly learning the importance of ordinary people in advertising. The most interaction occurs among the audiences of micro-influencers, or those with a relatively modest number of followers compared to the large players.

The Instagram Sponsorship Playbook

1. Create a brand identity.

Finding your audience’s sweet spot will get you the most interaction. Is it fashion you’re after, or posts on healthy eating and exercise? Whatever the situation may be, building a name for yourself is crucial.

It’s also a good idea to link your Instagram profile to your website. The more you unify your social media platforms, the simpler it will be for brands to discern how you can help them, therefore it’s a smart idea to have a website with a similar look and messaging.

2. Aware of who you’re talking to is essential.

If you want to convince a brand to cooperate with you, you need to demonstrate that you know your audience. You benefit as well since, with this knowledge, you can determine which companies might do well to partner with you as a sponsor.

3. Make regular updates.

You need to publish at least once a day if you want to increase your following. You don’t want your followers to forget about you or abandon you because you haven’t been posting consistently, as Instagram’s algorithm rewards new and fresh material.

But you and your target audience must determine what approach is most successful. Maybe people feel overwhelmed when you update three times a day, but maybe they actually like it. Perhaps you find the most interaction with your posting between 11 AM and 2 PM. It will require some experimentation and the use of Instagram analytics tools to get the answer.

4. Get in on the geotagging and hashtagging action.

Hashtags are essential for gaining a larger following since they increase the visibility of your posts. TrackMaven discovered that the sweet spot for increasing interaction was nine hashtags per post out of a possible 30.

5. Using brand tags in social media posts.

You may now officially start contacting brands. You’ve established your identity and target demographic, and published engaging, genuine content. You should now have a solid understanding of the kinds of companies that would do well to work with you.

6. Your bio should end with a call to action.

You may let companies know you want to become an influencer by including that information in your bio. Provide a way for them to contact you, such as an email address or website, and a press kit, if you have one.

7. Request financial support through sponsorships.

It’s quite OK to reach out to companies and offer your services. Without waiting for businesses to find you, you might potentially get some gigs with the correct pitch.

After compiling a list of companies that could be interested in collaborating with you, shoot them an email. In your pitch, you should introduce yourself, your area of expertise, and the specific results you have achieved. Then, provide evidence, such as your number of followers and average engagement rate, demonstrating why you’re a strong fit for the business.

8. Recognize your value.

When brands approach you, you should already have a price in mind. While $10 per 1,000 followers is the norm, this number might rise or fall based on post engagement. You’ll also be able to increase your business expands.

Just what is a Paid Instagram Post?

Instagram users may increase their exposure by purchasing “sponsored posts,” which are essentially advertisements. One sort of sponsorship involves a company making a post in exchange for money on Instagram to reach a certain demographic. The other involves a business paying another Instagram user, or “Influencer,” to make a post that includes the brand.

Publicity and commercials

Instagram has its own built-in ad management system, much like Twitter, LinkedIn, and Facebook. Marketers may specify an ideal demographic for their ads based on factors like gender, age range, geographic region, and interests, and then allocate a certain budget to having their content seen to Instagram users in that demographic.