Understanding The Value Of Social Media Analytics For Business Development And Cross-Channel Support

Studying data from across platforms is one key for outshining competition and reaching a desirable ROI, and social media analytics constitute the backbone of every effective digital marketing effort. Where can you obtain these social media metrics, and how can you interpret them?

What Can We Learn From Social Media Analytics?

What they can’t tell you is a better question to ask. Keep your marketing efforts on track and spot significant growth possibilities across platforms by analysing data from channels like Instagram, Facebook, Twitter, and comparable ones. There’s more to social media analytics than just counting likes and followers. They may reveal how well you’re communicating with your intended audience, how you stack up against the competition, if you’re providing a positive user experience, and improve your brand received in the marketplace.

Which Metrics Should I Track With My Social Media Report?

To gain an accurate view of your results, your analytics report should include data from all of the social media platforms you employ. The information in your report has to be translated into meaningful conclusions that will help you address your specific problems. Check out this page for additional information about social media analytics tools, and learn how using a cross-platform analytics solution may help you build relevant, complete ad hoc reports.

Every measure you look at should be working towards something. Without goals and benchmarks, you’ll just be looking at data and wondering, “So… what does that mean?” to determine if your social strategy is successful. Look at your subscriptions and audience growth rate since launching the campaign in question, as well as conduct a competitive study to identify appropriate benchmarks, to determine the efficacy of your existing lead generating techniques.


Likes, shares, and comments are engagement, but they aren’t the only indicators of a successful social media post. Wondering what factors influence social media engagement? Develop a report that details the number of likes, shares, comments, clicks on images, plays of videos, visits to links, and approvals of remarks. Keeping an eye on this information over time can help you see patterns and learn what kind of material your readers enjoy the most.

Amount of New Viewers

Trends in your audience growth, as measured by the rate at which you gain subscribers or followers, might be indicative of the reasons why people are “signing up” for your business. If your Twitter following increases your particular post or campaign, you can use that data to inform what kind of content to share on your other channels in order to keep expanding at a quicker rate than the competition.

Search Term Prevalence

You can see what people are talking about on your social networks and in your niche by conducting a keyword analysis. Once keyword possibilities have been found, they may be used consistently across platforms to reach a wider audience.

A Measure Of Influence

How well known is your company in its industry? Share of voice quantifies the ratio of mentions of your brand to those of your rivals, including mentions in visual formats. Social media mentions, search engine results page (SERP) performance, and keyword rankings are all factors that professional marketers consider when conducting this type of competition study.

Feelings of the Audience

Social media analytics solutions that incorporate sentiment analysis techniques are crucial for understanding how your brand is perceived by the public. This statistic monitors online conversations about a brand and looks for patterns in the language people use when talking about the brand online. By acting on this information, you may prevent public relations disasters and increase the quantity and quality of material your audience enjoys across all of your marketing platforms.

Service Quality to Customers

The value of providing excellent service to your customers cannot be overstated. The immediate nature of social media makes this an area where you can truly differentiate yourself from the competition by providing superior service in a shorter amount of time. Apply the results of your analysis to the company-wide practise of providing better customer service.