Check out eBay and Amazon if you haven’t already. You’ll see lots of customer testimonials, product reviews, buy counts, and sharing counts shown prominently on the homepage, category and product pages, and checkout forms. The highest levels of social proof may be found in these components.
What is Social Proof?
In a nutshell, social proof is a collection of conversion optimization strategies predicated on the universal human tendency to put faith in individuals who are like themselves, or who are liked and respected, such as an influential person.
What role does social proof play in your promotional plans?
Claiming what other customers in similar situations have done is the best approach to urge your prospects to take action. In other words, use social proof elements to find commonalities between your prospective consumers and your current ones.
Humans, according to studies, seek guidance from others when they are unclear about what to do. As a result, intelligently implemented social proof has a significant effect on financial outcomes for businesses.
In fact, data on the power of social proof to sway consumers’ choices show that 89% of consumers are influenced by customer reviews, ratings, and other forms of user-generated content before making a purchase. As a result, including social proof strategies into your sales process can increase your leads’ confidence in your business and ultimately increase the likelihood of them making a purchase from you.
5 Strategies for Making the Most of Social Media’s Prevalent “Social Proof”
1. Testimonials may be used as social evidence on several platforms
When people are trying out a new service or product, they often have a lot of questions, and the first thing that helps them is reading a review written by someone who has already used the service.
Prospects are more inclined to interact with your brand if they receive psychological validation in the form of endorsements from current and former users in the form of testimonials and ratings. Gathering and highlighting the testimonies of your satisfied clients is, thus, crucial.
What is the best method for gathering testimonials?
First things first: grab the easy wins if you want to add social proof to your social network. Turn on Facebook reviews for your business (not profile page). Customers may leave comments and ratings for your company here. After that, you can continue to gather references. There are essentially two kinds of testimonials you may offer with potential customers to win their confidence.
2.Highlighted User Reviews
This is the quickest and easiest method for broadcasting the praise of your clientele. The testimonial can be used as-is (without any changes), but if it is lengthy, you should quote only the parts that best describe your accomplishment.
Now that you have the perfect social media post language ready to go, it’s time to pick a photo of the consumer to accompany it. A quotation picture is a great way to showcase some of your top client testimonials.
You may either have your designers craft a polished post for you to publish on your brand’s social media pages, or you can just take a screenshot and share it. If you want to do-it-yourself, then tools like Canva, Crello, etc can enable you to display it in a better way.
Social media scheduling solutions like SocialPilot, which has a pre-integrated Canva tool to let you design and publish articles from a single dashboard, make it easy to automatically distribute this sort of content on a regular basis.
3. Make Quick Video Recordings
You should absolutely film video testimonials for three reasons.
- To start, videos can be shot easily using cell phones nowadays.
- Second, research indicate video attracts attention for longer than text.
- Third, these recommendations are especially useful on social media that highlight live, in-the-moment material such as Snapchat, Facebook, and Instagram.
As a result of all this, there is no justification for not include video testimonials on your website and social media pages.
4. Rapid Methods for Collecting Video Testimonials
It’s not always easy to get a video testimonial. The odds are current clients don’t hurry up to offer you with crucial information. As a consequence, not every organization simplifies the process of gathering this sort of clients’ feedback.
Thankfully, there is a plethora of resources like Endorse, Boast, Getbrabo, HippoVideo, etc., that streamline the process of gathering video testimonials. In a word, they make it simple for anyone to capture movies with their mobile device or computer.
5. Embed Social Media Testimonials to Your Website
Social media itself may be a wonderful source of testimonials that demonstrate the quality of your services. Prospects’ perceptions of your organisation might be influenced favourably even before they make contact.
And by emphasising the number of satisfied customers, you increase FOMO (the fear of missing out) among potential buyers (FOMO).
Some of the best places you shouldn’t miss are listed below.
Start page. Of course, it is standard practise to include such feedback. And for a good cause. Your main page is generally the most viewed spot on your website. Visitors to your site will be less likely to overlook the favourable reviews you’ve worked so hard to collect if you feature them prominently on your homepage.
There is a page for the product. In order to sway potential customers, why not feature good reviews on the product sites they visit before making a purchase? The one caveat is that social proof shouldn’t overshadow the facts about your offering. Maintain a flow when include social media recommendations.
Conveniently placed prompts to take action. Almost wherever you look, you’ll find a way to get in touch with the site or join up for its services. The problem is that these buttons rarely explain why you should perform the action they request. Put a picture of another happy buyer next to the buttons asking them to buy.
Site that features customer reviews. Make a page just for testimonials if you’ve accumulated several. By highlighting your satisfied customers here, you may inspire others to write more convincing recommendations about your business on various social media platforms.
Conclusion
Prospects today want social proof to be included in the content of each website they visit. If they can’t locate that, they won’t turn into paying customers.
In this post, we covered some good strategies for utilising social proof on various social media platforms to increase customer confidence in your business and ultimately lead to more closed purchases. When put into practise, the aforementioned five strategies will completely alter consumers’ impression of your brand. Just keep running split-tests to see what works and what doesn’t.