The importance of regular presence in social media management cannot be overstated. Yet we all know that it’s easier to say than to accomplish. That’s why we asked Jenny Fowler, the social media strategist at MIT, about long-term sustainability for companies this week on the conversation. This is a recap of what we discussed.
How can you create a social media plan that will last?
It’s accepting the fact that success in social media takes time. When you have a well-defined end objective and a consistent supply of material at the ready, you have a plan that has the potential to last.
What do you think is the most common blunder newcomers to social media make?
Our speaker claims that one of the most common errors is underestimating the time commitment involved in maintaining a social media presence. This entails a lack of both content ideation and creatives, as well as an ignorance of the target demographic.
In addition, as Jelle mentioned, many people make the error of thinking that they can achieve sudden success without putting in any effort. Successfully navigating social media requires a patient approach.
Which social media measure is the most crucial to monitor?
A social media platform’s engagement rate is one of the most valuable indicators of success. More interaction means a greater audience, which in turn means more people will follow you. But, getting a lot of people to interact with your content is trickier than it sounds. Building a following and a reputation on social media is a process that requires time and effort.
According to Lance, if your engagement rate is less than 3%, your audience isn’t as invested as they may be in your work. What this implies is that you need to make a concerted effort to learn about and cater to the needs of your target demographic.
How can you use what you learn from listening to your target demographics to shape the information you present?
Among the many advantages of social media, and of Twitter in particular, is the speed with which you may receive feedback. As a result, consumers are constantly sharing their opinions on various businesses, praising those who have exceeded their expectations and criticising those that have fallen short, all inside the confines of their social media accounts. If you pay attention to what they have to say, you can tailor your material to meet their specific requirements. If you do this, you’ll also capture the interest of your listeners.
Cornelius chimed in that hearing feedback from your readers is another great way to figure out what people enjoy reading and how much more of it you should distribute.
Is there a fast way to amass a big following?
Nope. You need to be approachable if you want to attract a sizable and devoted following. To do this, you must engage in substantive dialogue with your social media followers and develop genuine connections with them. There’s no easy way to get there.
Is there a way to automate expanding your fan base?
The answer is yes. One may choose from a plethora of social media management solutions that allow for the scheduling of future postings. It can be a useful method for guaranteeing regular attendance. Yet, it’s also wise to not put too much faith in machines. Great dialogues are the key to expanding your audience, and automation isn’t always the answer.
As social media platforms update their algorithms, how do you adapt your approach?
Don’t make any hasty adjustments to your approach. Our expert suggests keeping an eye on what each algorithm update entails and how it affects users’ time spent on social media. As you learn the algorithm’s moves, you may adjust your own play accordingly.
What is the most crucial part of running a social media page or pages?
Maintaining consistency is the hardest part of social media management, but it’s also the most important. With a clear vision in mind, it’s much easier to develop a methodical approach to social media.
That’s all I’ve got for you this week, guys. Thank you for reading, and if you want to see even more interesting nuggets from our conversation with Jenny, check out this Twitter Moment that Joana put together for us. If you found the overview to be helpful, you’ll really like the live discussion. Come to our next #TwitterSmarter on Thursday at 1pm ET. At 5 o’clock EST every day, we also meet up on Twitter Spaces to carry on our conversation. We’ll see you there!