The bio section of your TikTok account is prime real estate for promoting yourself as a creator, artist, or brand. TikTok, however, is a crowded place, with over 1 billion monthly active users. How then can one ensure that their TikTok bio is noticed among the sea of others?
Here are some of the most effective tips for writing your TikTok bio and attracting a larger audience. In addition, we’ll provide samples of stellar TikTok bios created by popular businesses and influencers.
Where can I find my TikTok bio?
On both mobile and desktop, your TikTok bio will appear beneath your profile picture.
Select the Edit Profile link that sits directly under your profile picture to make changes to your bio.
A TikTok bio cannot exceed 80 characters (including spaces). Spread out over five lines, but keep in mind that each new line is counted as a separate character. Emojis (which take up two character slots), hashtags, and badges (if you’ve been verified on TikTok) can also be included in your bio.
Once you reach 1,000 followers, you will be able to include a link in your TikTok bio. You can expect a significant increase in visitors to your online properties by employing this strategy.
Linking your TikTok bio: the steps
In order to include a link in your bio, you must have at least 1,000 followers and a TikTok Business Account. If you have a website or a campaign landing page that you want to drive traffic to, this tactic can help.
- To use TikTok, launch the app on your mobile device.
- You can access your profile page by clicking on your profile picture.
- To make changes to your account, select the corresponding link.
- An option to add a website should appear. Incorporate either your primary website, a campaign landing page, or an external linking app.
- To add a link to your TikTok bio, you must use the mobile app; this feature is not yet available on the desktop version of the app.
What makes a great TikTok bio
To ensure that your TikTok bio is both original and creative, there are a few things you should keep in mind as you craft it.
Here are some recommendations for making engaging TikTok bios
Keep it succinct
You should be succinct and to the point when writing your TikTok bio. Users of the video sharing platform TikTok will likely view thousands of profiles; as a result, it’s important that yours is straightforward and easy to take in.
Provide details
Just fill out your TikTok bio with information about yourself and your interests. You can use this space to introduce your brand and give your followers an idea of what to expect from your profile.
Exhibit your unique character
You want the people who visit your TikTok profile to leave knowing exactly what sets you apart. Do you think you’re funny? Creative? An amazing dancer? Write a bio that highlights what makes you unique as a TikTok user.
Connect your various social media sites
TikTok allows you to include a link in your bio if you have more than 1,000 followers. You can share a link to your blog, YouTube channel, or other online presence. This helps expand your online following by drawing attention to your other channels.
Add call-to-action
Your TikTok bio should be concise, but you should still use it to call your viewers to action. If you’re trying to sell something, put up a link to your website. Alternately, you could persuade viewers to join your mailing list by mentioning it in your TikTok bio.
Insert appropriate emojis
Including emojis in your TikTok bio is a fun way to express yourself. Every emoji requires an extra character, so keep that in mind. Use emojis sparingly to improve accessibility, as too many will make your bio unreadable for people using screen readers.
Keep in character
Keep in mind that when other TikTok users come across your account, the first thing they’ll see is your bio and profile photo. Both should reflect your brand’s values and provide a glimpse into what your TikTok audience can expect.
This business-focused TikTok bio idea is succinct but informative. Waterproof sneakers are the promised product for Vessi’s TikTok followers. To top it all off, it manages to be funny, original, and creative all at once.
Optimizing your brand’s TikTok bio
The personality of your brand can shine through in your TikTok bio, giving users a taste of what they can expect from your account. Promoting your business, your events, your website, and your apps has never been simpler.
We hope this guide has given you some ideas for your own TikTok bio, whether you prefer humorous, serious, or creative bios.
Those of you who are just getting started with TikTok can benefit greatly from our comprehensive guide to advertising on the platform.