Marketing Strategy For TikTok: Maximizing The Platform’s Potential

TikTok, known initially as, has experienced remarkable development in recent years. With over 800 million users globally, this video-sharing software has attracted marketer’s attention due to its enormous exposure. However, because this program is relatively new to several, few are aware of the social marketing and advertising possibilities of TikTok.

According to Social Media Examiner’s annual research, only 3% of marketers are using TikTok, with only 15% aiming to do so in 2020. With so much unrealized talent in such a large market, now is the perfect time for businesses to jump on the TikTok train! However, avoid counting your chickens before they hatch. To begin, you must learn how to create a TikTok marketing strategy!

The following are basic actions to take if you want to advertise your brand on TikTok:

1. Consider Your Goals

The most basic stage having a precise aim in mind — applies to building any marketing strategy, not only on TikTok. So, what are your goals on TikTok? Are you looking to increase brand awareness? Maybe you depend on conversions from driving?

Whichever answer you provide, before you contemplate establishing a TikTok marketing campaign, you should examine whether the platform is suited for you. Yes, we did state the TikTok market is massive, but regardless of the state of the business, if your target audience is not on the platform, your marketing will fall on deaf ears.

2. Evaluate Your Buyer’s Personality

Another critical component of any marketing plan is the identification and analysis of your buyer persona. However, why is this so critical on TikTok? It’s straightforward – if your target market is over 40, you’re unlikely to be successful with advertising on this platform.

As per Hootsuite, 50% of viewers are between the age group of 18 and 24, with only 15% being over the age of 35! When it comes to sexuality, the platform favors female users slightly more than male users, as just 40% of users are male.

With these statistics in mind, it’s clear that TikTok targets a niche demographic; that’s why it’s critical to understand your customers and if they use TikTok before starting your TikTok campaign.

3. Start Publishing Relevant Content

Assuming you have successfully addressed the preceding two problems, it’s important to get down to the business of building a TikTok marketing strategy.

In this case, like many other social platforms, any formula for success on TikTok must have two critical components: value and consistency.

You must accommodate your clients’ requirements if you want them to watch your TikTok content. In other words, your TikTok video clips must be useful. Therefore, you should consider what your client wants to buy likes TikTok and make content according to their interest . Once you’ve finished your thinking, get to work filming and producing films!

4. Engage Actively On The Platform

Once you have begun posting relevant content, the next obvious step is to engage with other platform users! Every expert social networking marketer understands the critical nature of social engagement.

  • By commenting on other people’s posts, you can boost your brand’s exposure and awareness.
  • Communicating with other users and brands on the platform enables you to build connections.
  • It significantly expands your reach.

5. Create Your Own Hashtag

As soon as your business begins to get popular on the platform, you should elevate your marketing strategy. It’s past time for you to build your own branded hashtag!

The TikTok hashtag enables your users to stand up on your videos by simply following one! This allows customers to access your brand’s material easily and opens up several opportunities for you. You can save all of your explainer videos, product reveal videos, and even an inside peek at your company’s culture in one location.

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