Why Use a Third-Party Tool for Social Media Management Instead of a Built-In Option?

Using in-house resources successfully yet curious about an alternative method of social media administration? Here are some good arguments for switching to a third-party social media scheduling tool rather than sticking with the built-in options.

You may feel as like you need to be in a million places at once if you’ve been utilising native social media tools to manage your brand’s social channels.

You have a tab open to Facebook alerts, another open to YouTube uploads, another open on your phone for publishing Instagram Stories, and so on. Phew.

This means that native apps may be used for managing social media accounts.

However, I’ve found that utilising a number of different built-in tools at once is cumbersome and time-consuming, which can reduce productivity and quality.

My company uses a single dashboard to handle all of our social media accounts since it saves time and reduces the potential for human error when working with a team.

Learn more about the many ways in which a social media management tool may improve your team’s productivity in this post.

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Whether you’re in charge of Facebook Pages or Facebook Groups, a unified tool is essential.

Dashboards for social media versus in-house software

Facebook Business Manager has some useful tools for managing Pages, including the ability to schedule posts in advance, a revamped inbox, and comprehensive statistics.

Nonetheless, Business Manager lacks the following capabilities seen in other social media dashboards:

Schedule several articles at once from your site, a CSV file, or an RSS feed with the help of a bulk uploader.
A method of republishing previously published material at set intervals without having to repeatedly develop new stuff.
Relationship management (CRM) software that compiles a customer’s whole communication history into a single view.
Helper bot for your inbox that can erase certain replies, forward messages to specific members of your team, and save communications for further reference.
Analyze your brand’s performance relative to the competition with this useful benchmarking tool.
Even Facebook Groups aren’t supported in Business Manager.
You’ll need to use your own Facebook page to schedule group posts instead.

To what extent should you rely on Facebook’s built-in features?

Tools like polls, live video, and sponsored posts are reserved for those with access to Business Manager, Brand Collabs Manager, or Creator Studio on Facebook.

(Here’s a more in-depth comparison between Facebook Creator Studio and Agorapulse.)

Furthermore, several features of Facebook Groups, such as interaction and analytics, are only available in the form of native applications.

Administration of Instagram

Most Instagram administrators need basic capabilities that the Instagram app lacks, such as the ability to schedule posts or locate analytics.

Dashboards for social media versus in-house software

However, if you utilise a social media dashboard, you’ll have easy access to all of these functions in one convenient location:

Don’t feel obligated to update in real time; rather, use the scheduling features to do work in batches. On the mobile app, where you can also make Stories and use Instagram filters, you may set alerts to publish whenever it’s convenient for you to do so.
Groups of hashtags that may be used consistently for your brand to save you time posting.
The social inbox that compiles direct messages and comments from followers, saving you time by eliminating the need to browse through each post individually. To speed up your responses, you may set up canned responses on your dashboard.
Tracking hashtags for the purpose of keeping tabs on trending topics, competitors, and more.
Metrics for your articles and Stories to make monitoring your success a breeze. Scheduled reports can be generated automatically once a week or once a month using a dashboard.

At what points should you rely on Instagram’s built-in features?

Instagram’s mobile app and Creator Studio and Business Manager are both useful, but you’ll need all three to do even the most fundamental operations of a social media dashboard, which is a bit of a letdown considering how well they perform individual functions.

You should only utilise Instagram’s native capabilities, such as shopping and IGTV, if they are absolutely necessary to maintain maximum team efficiency.

Commercialization of Twitter

If you’ve ever had trouble keeping up with your direct messages or felt like you were drowning in alerts, you know that Twitter doesn’t make it simple for companies to create genuine relationships with their followers.

Dashboards for social media versus in-house software

In order to keep your brand’s attention where it needs to be, a social media dashboard may help you manage direct messages and mentions.

Inbox for social media that can scan for keywords and forward relevant mentions to the appropriate team members for prompt attention.
You can maintain tabs on influencers and other key players with the help of a social CRM that records your interactions with other users and allows you to identify them.
Upload a month’s worth of content (or more) all at once using bulk scheduling.
Filling your social media schedule and posting at the best times is a breeze with the help of publishing queues. Agorapulse also allows you to temporarily halt a queue with a single click, making room in your schedule for unexpected events.
Allows you to keep tabs on trending hashtags and save limitless saved searches for later use in your social listening platform.
Superior reporting with additional insights like brand recognition and optimal posting times.

Why should I utilise Twitter’s built-in features?

At this time, the only way to access Twitter lists or polls is to use the official Twitter app.

To control who may respond to your tweets, you must use the platform’s native capabilities when publishing.