Activities for Your Instagram Story

Instagram’s “currency” is people’s interaction with posts. The more interaction you have, the more likely it is that others will notice your material and learn about your business. The challenge, though, is in how to increase Instagram engagement when users are already being pulled in a thousand different places. A call for Instagram Story game […]

Brands Pay More Attention to Social Media and Online Shopping

In response to the rapid pace at which society is becoming digitised and mobilised, many companies have switched their marketing efforts to concentrate primarily on social media and online retail. Thanks to the availability of data and the proliferation of new technologies, shopping is now more convenient and fun than ever before. Recognising the Buyer […]

A Prologue To Some Insights A revolutionary Social Listening AI Technology Called “Copilot”

This is not hyperbole: by 2023, social media listening will be completely different from what it is today. YouScan is in the front of this shift, as seen by the release of the Insights Copilot, an innovative new product built on ChatGPT. If you work in marketing, consumer research, customer experience, or public relations, you […]

How To Make Engaging Instagram Stories?

What makes stories work and why people appreciate them is explored in “The Storytelling Animal” by Jonathan Gottschall. In it, the insatiable need to tell tales among humans is laid bare. They embellish mundane occurrences into attention-grabbing tales. Although the techniques for reading tales have evolved over time, the concept itself has endured. Stories have […]

Seven Tips To Maximize Engagement On Instagram Videos

Instagram is a highly influential social media platform. However, many people who create content for social media platforms are unaware of Instagram’s potential for video. If you want your social media material to go well, staying abreast of the latest developments and resources, like Instagram Insights, is crucial. You should pay close attention to Instagram […]