In light of Instagram’s recent statement that it will shift its focus away from pictures and video content, companies, and content providers alike are refocusing their efforts on features like Reels and IGTV. However, when and how should you employ one feature over another? While the two video formats are similar, they have some significant distinctions, and your social media strategy objectives may help identify which video format is ideal for your company. We’ve listed the advantages and disadvantages of each so you’ll know which form to use and when.

Instagram Videos Formats

Reels 

Reels is Instagram’s answer to TikTok. Indeed, 87% of Gen Z TikTok users think Instagram Reels are “essentially identical to TikTok.” These are brief, snappy video snippets that can last between 15 and 30 seconds (some users can produce 60-second Reels), and their primary goal is to entertain. According to Instagram, its Reels algorithm prioritizes content that is “entertaining or humorous” – which might also explain why Reels receive double the engagement of static posts.

Pros

Concise content grabs the reader’s attention: More than two-thirds (68%) of people would view an entire video if it is less than 60 seconds long. It’s no secret that the average social media user has a short attention span. 

Discoverability: Because Reels have their tab in the Instagram app, it’s far more probable that someone who does not follow you would come across your content when browsing – which means it has a chance to go viral. Or even you can get more Instagram reels views to blow up your engagement levels. 

Cons

Not very good with details: The disadvantage of Reels’ short duration is that they are not suited for presenting extensive information. 

It isn’t easy to be entertaining: Instagram prefers entertaining and humorous Reels, but generating that type of content daily may be taxing. With your whole Instagram marketing plan in mind, devoting more work to fun Reels may be taxing for your marketing team. 

IGTV

While Reels are limited to 60 seconds in duration, IGTV videos may last up to 60 minutes, making them ideal for larger pieces of content and debates. Whereas Reels, intended to be amusing, IGTVs, often meant to be instructive and informational — imagine YouTube-style content. Additionally, they display four times larger than images on the Explore tab, which is advantageous given that more than half of Instagram accounts use Explore to find new content.

While IGTV does not have its tab on Instagram’s main page, it has its standalone app for discovering video content from existing and new sources. It does assist in exposing your video to new audiences. Still, it has a considerably smaller user base than the Instagram app itself – just 1% of Instagram’s 1 billion users have downloaded the IGTV app as of 2021. So if you want your content to get high visibility, you can choose to buy IGTV likes to make more people visit your profile.

Pros

More extended demos and interviews are better with IGTV videos: IGTV videos are great for long-form content such as product demonstrations, interviews, and panel discussions.

Sortable by series: On your profile, you may group IGTV videos into series, which is a helpful feature if you post many IGTV videos. 

Cons

Decreased discoverability: IGTV lacks the dedicated tab that Reels offers. While it does offer a separate app that allows users to find videos from individuals they don’t follow, it is not as popular as the Instagram app itself. 

Can’t edit in-app: While it’s likely that the majority of your IGTV content will be long enough to warrant third-party editing software, missing the ease of in-app editing can be a letdown.

Conclusion

In a nutshell, it depends. To find the answer to this issue, we recommend getting down with your marketing plan and examining your objectives. Is it more beneficial for your brand to remain fashionable and expand its audience, or is it more helpful to establish a reputation in your area and cater to your existing followers? 

Reels, Instagram’s newest feature, now joins a slew of other sharing options. Users have a lot of options, including posts, Stories, Lives, and IGTV. However, it can be a little overwhelming for brands & creators developing their 2021 sharing strategy. According to Instagram’s Product Marketing Lead, users who use all of the platform’s capabilities have a greater chance of connecting with their audiences and gaining loyal followers.

“Instagram has discovered that the successful producers on the app are those that use all of the many capabilities available,” Alexander De Leon explained. In-feed postings, Stories, IGTV, Lives, and, in some regions, Reels are all examples.” As a result, we know that sharing content across many features improves our outcomes. But what must you be posting & where must you be posting it?

Learning which content flourishes in each feature will assist you in mastering them. Each one shows the other side of the personality of your company. In terms of potential outcomes and analytics, they all have something distinct to offer. So, let’s take a look at it.

Reels

You could share viral challenges and short-form videos. In much less than 30 seconds, use the in-app edit tools to craft something that will excite your followers. Keep an eye on the latest trends. Entering a hot challenge & using the hashtag associated with it increases your chances of being noticed. Also, you can buy Instagram reels likes to increase traffic to your profile. Did you know? After launching with a 15-second time limit, Instagram swiftly increased it to 30 seconds just weeks later. Creators can also set a 10-second timer while recording to make trimming and deleting clips more accessible during the edit. 

Instagram Stories

You could share behind-the-business-scenes films, real-time updates, and outtakes from your article. This functionality is ideal for conducting several discussions with the followers in a single day without overwhelming their – or your own – feeds. The Business & Creator accounts provide a wealth of Story data, so go beyond your view rate. Check how compelling your call to action was by looking at how many fans visited the profile after seeing the Story. Stickers are a great way to encourage interaction. The more your followers engage with the content, the higher the algorithm would pick up that they enjoy it. Once it realizes this, it will show them your material more frequently.

IGTV

You could share storytelling and education through long-form videos, reviews, and tutorials. The length of an IGTV video should be between 15seconds & 10 minutes. You can submit clips up to 60 minutes long if your account is verified or more significant. How to calculate it: Always keep an eye on your audience graph. It displays the current proportion of views for your video, represented as a number of all opinions. To get more views for your videos, you could buy IGTV views that make more people curious to see your content. The fall-off graph makes it simple to observe when people are swiping away from your video and allows you to fine-tune your style. Some qualities make a successful video on IGTV, regardless of your format; they are a teaser, title screen, cliffhanger, and call to action. Instagram IGTV previews published as a post or a story. Rather than a freeze-frame, Instagram modified the IGTV Story teaser in 2020, so 15seconds of content would play.

Conclusion

As you can see, Instagram has just added a slew of new features, including more advanced Story capabilities & more accessible IGTV postings, as well as softer versions of blocks. The social networking site is continuously changing, so staying up to date is always a good idea. 

Moore, Walter

Instagram is steadily establishing itself as one of the most effective marketing channels available on the Internet. Instagram has over 700 million daily members, and you may connect with them instantaneously through a single platform. Instagram is popular partly because it is a simple and convenient photo sharing mobile application. Pictures can be uploaded instantaneously and edited from any location. Additionally, Instagram is regarded as one of the greatest social media sites for reaching out to a small generation between the ages of 18 and 30.

Increase your customer base on Instagram

If you’re seeking techniques to consistently and steadily increase your Instagram marketing. If you’re on Instagram, the people who come in contact with the company follow your brand. The following are some free strategies for effectively marketing your Instagram account to your target audience online.

1. Utilize free Instagram tools

As with Facebook, Instagram offers a plethora of free options for marketing your business. You can choose between a call – to – action, a text message, or an email. If you look at Instagram’s business tools, you’ll notice a contact option. Business profiles provide direct access to analytics, more generally referred to as insights. You can provide interaction and impression metrics for your users. If you use Instagram for commercial purposes, you may want to consider switching to a business page. It is important to comprehend how your users engage with your web content that makes necessary improvements to increase engagement.

2. Cross-promotion of Instagram posts is beneficial

If you want to grow your Instagram following, experts recommend that you cross-promote your posts on social media sites such as Facebook, Twitter, and Linkedin. According to these specialists, you already have an online social media presence, and hence may provide them with an alternative social media account to engage with. When marketing on social media, never assume that your company will always reach your clients and followers. Some people discontinue their use of social networks or even completely abandon it for a time. That’s why you must strive to maintain an identity on all social media channels.

3. Avoid posting too regularly for your followers

If posting anything online, avoid posting too frequently. This will cause your network of fans to get overwhelmed. It is critical that you understand how your followers react to each content. They will eventually unfollow your account due to the fact that you always have stuff for them to read. If you buy Instagram likes monthly, you can space out your posts carefully and build your followers. There is no such thing as an overnight success or a magic recipe that will perform for every firm. You must constantly monitor how your audience reacts to each post. You might begin by testing with 3 to 4 daily posts.

4 Communicate with your followers

You must interact with your fans and pay close attention to customer involvement to help them grow. Ascertain what your fans think of your brand and commit to posting on a consistent basis and evaluating feedback. If you respond to the comments and are active, you will see a rise in user engagement, which will aid you significantly in building a loyal consumer following.

5. Interactive hashtags

If you’re searching for immediate customer interaction for your product, it’s advisable to build an interactive hashtag. You should develop simple tactics for interactive hashtags, but if you’re working with major businesses, it’s advisable to tag images of people using your product. You can accomplish the preceding by reposting such images to your profile. Each time someone uses your hashtag, they are promoting your goods online, which is free advertisement!

6. Be inventive and creative

Being imaginative and creative will put you in touch with your intended audience better. You should utilise high-quality images with engaging text to capture attention and increase lead conversions and purchases. If you want individuals to join your account, you must be creative in order to achieve favourable outcomes.

As a result, it is important for you to apply the aforementioned strategies for growing your business’s Instagram followers. It’s pointless to create Instagram posts if they’re not seen by your intended audience. Develop a plan and schedule your postings in such a manner that they effectively reach your target audience. This manner, you may market and market your brand and business on Instagram while also gaining a competitive edge!

Instagram is a world-famous social media marketing platform with 1 billion monthly active users and 500 million daily users. It is one of the top trending platforms for brands to enhance their business and get more sales through Instagram. Additionally, if you want to get better results for your business, then you need to increase your Instagram reach and impression. 

On Instagram, the higher you reach more people, the more audience will interact with your content. Importantly a post with greater engagement will be chosen by the Instagram algorithm to be placed on the explore page. If you want to expand your content reach, buy Instagram impressions for your post and make your content noticed by many people. 

Many people still get confused on what impressions and reach, but this article gives a clear picture of impression and reach. 

Difference Between Instagram Impression And Reach

Instagram reach and impression are the most important terms in online marketing. 

Instagram Reach

Reach refers to the number of times a unique user visits your content. It includes photos, videos, Instagram stories, and ads. It is one of the simple metrics to measure your Instagram account growth, and it tells you how many visitors reach your post per day. Instagram reach is very important to increase your brand awareness. 

Instagram Impression

This refers to the multiple times a unique user watched your content. It includes your photos, videos, and Instagram stories. A single post was viewed more than three times and is counted as an impression on Instagram. It is very important to attract a larger audience to your profile. 

Instagram Reach And Impression For Your marketing Strategy

Create Connect For Your Target Audience

When you get higher Instagram reach, you may get a chance to increase your brand awareness, but are you reaching the right people? Of course, reaching more audience to your account will only help you increase your business. If you want to reach your target audience, create compelling content to attract them. These are some points you need to consider while creating content. 

• Create quality to attract your target audience
• Design a hashtag or caption to reach these audiences
• Make content to get a higher engagement rate and boost your followers to expand your reach. 

Track The Progress Of Your Ads

Instagram impressions are one of the effective ways to track your Instagram ads. Also, impressions are very essential to track the progress of your ads. Post the sponsored ads and find more target audiences for your account. When you get more reach and impressions, your ads will reach more people, and it will help you increase your business reach. 

Use Instagram Story

Stories are one of the best ways to increase your reach and impression. Also, it is the perfect way to attract more audience to your profile. Create compelling content to boost more audience to your account, and it helps you increase your brand awareness. When you buy views for Instagram stories, you can easily attract more audience to your profile. You can add your story to highlights and expand your reach to a wider audience. 

Cross-Promote Your Content 

It is one of the best ways to boost Instagram’s impression and reach a wider audience. When you post new content on Instagram, it allows you to share it on other social media platforms like Facebook, Twitter, Prientest. Promoting your post on other social media platforms helps you to increase your brand reach and awareness. 

Final words

Instagram is the best platform for marketing your brand and generating more sales. A post with a higher impression and reach helps your content to attract more audience. Use these tips to increase your Instagram reach and impression.