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Instagram is about more than just sharing selfies and connecting with like-minded individuals. With 1.22 billion monthly active users, 90% of whom yearn for in-app interactions with marketers, it has soon overtaken Facebook as the most used social network for marketing. Almost all marketers are aware of Instagram’s capabilities. When used effectively, Instagram marketing increases […]

Instagram has quickly grown in popularity and functionality. It’s evolved from a place to share with friends to a serious tool for advertising your business. If you want your Instagram marketing to be successful, you need to take advantage of every opportunity it presents. Knowledge and links in your bio are just the beginning. Let’s […]

Although everyone wishes for more followers on social media, only a select handful actually see the kind of viral expansion that can boost their brand’s visibility. You can’t expect to get followers and convert them to customers if you just upload material randomly and hope for the best. Lukas Kurzmann, the CEO and founder of […]

Meta recently revealed that brands may now amplify and boost Reels content as sponsored advertising, which is timely given Instagram’s ongoing emphasis on short-form video content.More and more Instagram users are tuning in to Reels for a dose of entertainment, to delve deeper into a topic of interest, or to learn about a new company. […]

How to Get Real Instagram Followers for Free in Easy Steps The query “how to get someone to follow you on Instagram” is among the most often asked on the search engine. It’s easy to see why; attracting the attention of brands and kicking off a successful career as an influencer just requires amassing a […]

Plan, arrange, and optimise your paid social media advertising so that it reaches your target audience where they already spend time online. It is projected that global advertising spending on these platforms is above $200 billion per year, and rising at a double-digit rate. It’s a huge market for ads, but it’s not as big […]

Studying data from across platforms is one key for outshining competition and reaching a desirable ROI, and social media analytics constitute the backbone of every effective digital marketing effort. Where can you obtain these social media metrics, and how can you interpret them? What Can We Learn From Social Media Analytics? What they can’t tell […]

That leaves you, like many marketers, wondering if Instagram is worth the time and effort. With over 800 million monthly active users though, Instagram may be worth checking out. You wouldn’t be the first person to have second thoughts about making the platform a priority. Visualize You might think we’re stating the obvious when we […]

If by 2023 your company has not adopted social media strategies, you may find it difficult to realise the development potential for your company. The fact is that social media is just as important for businesses as it is for the billions of individuals who use it as a social network. Businesses need social media […]

You’ve probably given some consideration to how to enhance your Instagram engagement if you’re a social media influencer, marketer, company owner, or just someone who wants to raise their online presence. Yes, there is the time-tested method of directly engaging with followers in genuine ways, but let’s be honest here. There’s never enough time, and […]